ANALYSING YOUR VIDEOS
You should now analyse a minimum of five music videos related to the artist/genre in order to develop your understanding of the conventions of the genre in the medium of the music video. You will need to pay particular attention to : - ideologies featured in the video - technical codes (m/e/c/s) - representation of the artist At the end of this analysis should be an impact section where you make clear which conventions you wish to use or not (conform to or subvert). |
KEYTERMS
Ideology Representation Aspirations Subculture Narrative Performance Conventions Amplification Illustration Contradiction Mise-en-scene Editing Camerawork |
Analysing Music Videos : Task 1
You should now analyse a minimum of five music videos related to the artist/genre in order to develop your understanding of the conventions of the genre in the medium of the music video.
You will need to pay particular attention to :
- ideologies featured in the video
- technical codes (m/e/c/s)
- representation of the artist
At the end of this analysis should be an impact section where you make clear which conventions you wish to use or not (conform to or subvert).
You will need to pay particular attention to :
- ideologies featured in the video
- technical codes (m/e/c/s)
- representation of the artist
At the end of this analysis should be an impact section where you make clear which conventions you wish to use or not (conform to or subvert).
Andrew Goodwin's conventions of the music video
Goodwin’s structural analysis of the video provides an effective framework.
He identifies the following key features that distinguish the music video.
1.A relationship between lyrics and visuals (visuals either illustrate, amplify or contradict lyrics)
2.A relationship between music and the visuals (visuals either illustrate, amplify or contradict lyrics)
3.Particular music styles have their own video style and iconography (such as live stage performance in heavy rock)
4.A demand on the part of the record company for lots of close ups of the main artist/vocalist
5.The artist may develop their own star iconography, in and out of the videos, which, over time, becomes part of their star image
6.References to voyeurism , particularly in the treatment of women, but also in terms of looking (screens within screens, binoculars, cameras, etc)
7.Intertextual references either to music videos, tv or ads
Goodwin’s structural analysis of the video provides an effective framework.
He identifies the following key features that distinguish the music video.
1.A relationship between lyrics and visuals (visuals either illustrate, amplify or contradict lyrics)
2.A relationship between music and the visuals (visuals either illustrate, amplify or contradict lyrics)
3.Particular music styles have their own video style and iconography (such as live stage performance in heavy rock)
4.A demand on the part of the record company for lots of close ups of the main artist/vocalist
5.The artist may develop their own star iconography, in and out of the videos, which, over time, becomes part of their star image
6.References to voyeurism , particularly in the treatment of women, but also in terms of looking (screens within screens, binoculars, cameras, etc)
7.Intertextual references either to music videos, tv or ads
IMPACT - Task 2
Make sure that you have clearly explained which of the conventions of the videos you may wish to use or not use in your own work.
Task 3- self assessment
At the end of your analyses give yourself a grade based on the grade descriptors for planning. Use keywords from the mark scheme to do this. Write one paragraph at the end of your analysis and impact section explaining why you have been given this grade. Then show it to me. If I agree that you have achieved proficiency or excellence you may move on. Each group member will be responsible for at least one analysis meaning you will receive an individual grade for this which will contribute towards your final planning grade.
Task 4
Add to your blog that you have analysed a series of videos and have a clear idea of conventions relating to the artist and genre
Add to your blog that you have analysed a series of videos and have a clear idea of conventions relating to the artist and genre