Production
Marking Criteria for the Media Texts
In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks
each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme
below for whichever media is being assessed. Within the section of the main task, centres should
consider the relationship between the tasks and ensure that a sense of brand identity across the
package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets
any differences in the contributions made by each individual to the group’s work. The teacher should
also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach.
Main Task Ancillary Task
Level One 0 – 14 marks 0 – 3 marks
Level Two 15 – 23 marks 4 – 6 marks
Level Three 24 – 31 marks 7 – 8 marks
Level Four 32 – 40 marks 9 – 10 marks
Film/Television/Video
Level 1
Work is likely to be unfinished. There is evidence of a minimal level of ability in the creative use of any of
the following technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, a basic contribution to construction is evident.
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following
technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, a proficient contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following
technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Print
Level 1
Work is likely to be unfinished. There is evidence of minimal ability in the creative use of any of the
following technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2
There is evidence of basic ability in the creative use of some of the following technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting,
objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, a basic contribution to construction is evident.78
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following
technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• he appropriate use of ICT for the task set
• appropriate integration of illustration and text
• raming a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, a proficient contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following
technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks
each for the two ancillary tasks. In arriving at these marks, centres should use the relevant markscheme
below for whichever media is being assessed. Within the section of the main task, centres should
consider the relationship between the tasks and ensure that a sense of brand identity across the
package is evident. This should be taken into account at this stage.
Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets
any differences in the contributions made by each individual to the group’s work. The teacher should
also make clear on the mark sheet the quality of the brand identity across the package as a whole.
In arriving at a level, teachers are advised to adopt a ‘best fit’ approach.
Main Task Ancillary Task
Level One 0 – 14 marks 0 – 3 marks
Level Two 15 – 23 marks 4 – 6 marks
Level Three 24 – 31 marks 7 – 8 marks
Level Four 32 – 40 marks 9 – 10 marks
Film/Television/Video
Level 1
Work is likely to be unfinished. There is evidence of a minimal level of ability in the creative use of any of
the following technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, a basic contribution to construction is evident.
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following
technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, a proficient contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following
technical skills:
• shooting material appropriate to the task set; including controlled use of the camera, attention to
framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot
transitions, captions and other effects
• recording and editing sound with images appropriately.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
Level 1
Work is likely to be unfinished. There is evidence of minimal ability in the creative use of any of the
following technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, there is only minimal evidence of a contribution to
construction.
Level 2
There is evidence of basic ability in the creative use of some of the following technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting,
objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, a basic contribution to construction is evident.78
Level 3
The candidate is expected to demonstrate proficiency in the creative use of most of the following
technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• he appropriate use of ICT for the task set
• appropriate integration of illustration and text
• raming a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, a proficient contribution to construction is evident.
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following
technical skills:
• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure,
lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.